Women in Entertainment Workshop Series

The 2017 Women in Entertainment Workshops will return on June 20-22, 2017 at the Skirball Center!

We are gathering some of the brightest, most creative minds in the entertainment industry for our Women in Entertainment Workshop series.   The 2017 workshops will take place from 8:30-10:30 am at the Skirball Center in Los Angeles.

The gatherings support the Women in Entertainment initiative featuring powerful keynotes to provide our network of women the necessary tools to help bring their stories to life on both the big and small screen.

2017 Workshop Overview

Production: Tuesday, June 20, 2017

Distribution: June 21, 2017

Marketing: June 22, 2017

Production

The production workshop provides a forum for industry professionals, producers, and directors to explore essential roles, tasks and obstacles faced by film and television producers. This workshop will explore the role of the producer; working with writers, production overview and management; budgets; packaging presentations and post production.

Susan Cartsonis, Resonate Entertainment; Suzanne Farwell, Resonate Entertainment; Wendy Haines, Illumine Entertainment


Distribution

Advances in technology have completely rewritten the rules for distribution. New avenues for distribution are constantly emerging and this workshop will focus how content creators should navigate the current entertainment landscape – from traditional feature platforms to online film and television markets. Participants will hear from esteemed industry executives and discuss the opportunities, challenges, tactical strategies and financial models associated with connecting storytellers to audiences.

David Spitz, Lionsgate; Jennifer Cochis, LA Film Festival; Brent Emery, Resonate Entertainment; Chad Miller, Gravitas Ventures


Marketing

This workshop will discuss cutting-edge tools and techniques for developing a marketing strategy to generate a market interest for film and television, amongst both industry and mainstream audiences. We will discuss trends from how to develop cutting-edge out of the box creative campaigns, to marketing including paid marketing, direct-to-fan engagement, social media, influencers, events, and festivals, and other digital tools. Topics will include the planning, development, execution, and evaluation of a marketing campaign while revealing the insights and challenges met by industry executives along the way.

Dalia Ganz, Freeform; Linda Ong, Civic Entertainment Group; Julie Candelaria;  Courtenay Palaski, DreamWorks Animation; Laura Florence, Gravitas Ventures